Important Information For You To Know

Today's Buyer: A Profile

The Typical Buyer IS (now) the Internet Buyer!

• The Internet Buyer is roughly 90% of ALL Home Buyers.
• 38 million home buyers search the internet each month for real estate information
• Therefore, how your home appears on the internet is more important than ever and a major focus of how we market your home.
• They research homes, gather neighborhood information, pricing data and other related information BEFORE contacting a real estate agent
• Internet Buyers have different (and higher) expectations!
• Newspaper and other traditional advertising are “dead” vehicles for selling a home to today’s internet buyer. Therefore we target our marketing where people shop for homes-the internet
• You, the seller and your real estate agent are partners in the marketing of your home each with a roll to play